COMPANY OVERVIEW
INTRODUCTION

PUBLIMEDIA, LEADER IN TRANSPORT ADVERTISING

PUBLIMEDIA SISTEMAS PUBLICITARIOS S.L., a company of the ACS Group, is the national leader in transport advertising development, supported by an audience of more than 1,400 million passengers per year and more than 4 million passengers a day (specific individuals), who see advertising in more than 14,000 advertising media vehicles, managed by our company.

Publimedia is the concessionaire of the advertising management for:
  • Madrid Metro.
  • AENA, more than 25 airports in the whole of Spain, including Madrid-Barajas airport, Nº 1 in Spain and 4th in Europe.
  • Western Light Railway, Madrid.
  • RENFE and ADIF, through the participating company TRENMEDIA, S.A.
  • Interchangers for Madrid Transport: Plaza de Castilla and Príncipe Pío.
Its management is completely geared towards providing a solution to the communication needs of advertisers, and for this reason it has the benefit of a responsible human resources team which offer quality, professionalism, technical excellence and constant innovation in each project.

Publimedia has been a pioneer in Spain and therefore has unique experience in developing advertising media vehicles, formats and special actions for all the media that it manages. It created its area of billboard marketing at the beginning of this decade in airports and subsequently in the Madrid Metro, RENFE (Suburban and AVE trains). It is capable of defining, producing and implementing a product into an infrastructure, which guarantees quality of impact for the advertiser, generating unique contact with the passenger of the brand being communicated.

In this way, it has developed hugely complex projects such as Terminal 4 at the Madrid Barajas Airport, or at new AVE stations such as Delicias in Zaragoza, proposing exclusive advertising products and providing an optimum solution to the advertising market demand.

Our long and varied experience in advertising management give us important “Know-How” and makes us the main provider of advertising management services in Spanish transport.

“Guarantee of quality of impact means advertising efficiency”